Q. Does my logo suit me?
A. How does it look on the side of a coffee cup? 

When beginning our training in design, we are taught that a logo is the first thing a potential customer connects with when coming face to face with a business for the first time.

A logo is used to “identify” you, in the same way we “register” a face when meeting someone new and interacting with them for longer than 15 secs. 

So when you are either starting up, reviewing your brand or even just curious about how you are seen, ask yourself … How does my logo look … On a coffee cup? On a T-Shirt? On a Box? On a Pen? On a Business Card? On a Window? On a Billboard?